Boutiques and retail
Your shop has taste. Your website should prove it.
New Smyrna Surf designs websites for boutiques and independent retail in New Smyrna Beach, the kind of shops on Flagler Avenue and Canal Street whose entire value is how they look, feel, and curate.
Call 386.227.7063 or get a free 5-minute video audit of your current site.
For shops where the brand is the product
A boutique lives or dies on aesthetics. If your storefront is beautiful and your website is a cramped template with phone snapshots, the site is actively working against you. Visitors judge the racks by the pixels before they ever park the car.
We design custom, with real art direction: type, color, and layout that extend your shop's point of view instead of flattening it into a theme.
Real photography and seasonal lookbooks
Our photography is shot in and around New Smyrna, with natural light and honest color. For boutiques we build that into seasonal lookbooks: new arrivals, styled shots, and a homepage that turns over with the season instead of freezing in the month you launched.
The Care Plan, from $150 per month, is what keeps it moving: new products featured, events posted, photos rotated, hours accurate.
From live selling to a real home
Plenty of local boutiques sell through Instagram and Facebook Live and have no website at all. That works until the algorithm changes. A site you own turns that audience into something durable: an email list, an events page, a shop the platforms cannot take away.
Give the shop the site it deserves.
Tell us a little about your business and we will come back within a day with a live example and a fixed price.
Not ready for a full project? Get a free 5-minute video audit of your current site instead, or call 386.227.7063.
Straight answers.
- How much does a boutique website cost?
- Most boutique sites fit our Launch package, from $4,000, which includes custom design across five to seven pages. Add photography or a seasonal lookbook and it moves toward our Signature tier, from $8,000.
- Can you photograph our shop and products?
- Yes. Photography is one of our core add-ons, shot locally with natural light. It is usually the single biggest visual upgrade a boutique site can get.